How can fragrances improve your memory?

Professor Michael Leon, Neurologist at the University of California, has unveiled an extraordinary phenomenon known as the "Proustian Rush."

Professor Leon's groundbreaking study reveals that sleeping in a fragrant room can lead to a remarkable increase in memory capacity. The findings are astonishing: participants who experienced the "Proustian Rush" demonstrated memory improvement of over 200%.

The “Proustian Rush” comes from the philosopher Proust's experience of the ability of odours to spontaneously cue autobiographical memories which are highly vivid.

What's even more interesting is that the type of fragrance didn't matter—whether it's the soothing scent of lavender, the invigorating aroma of citrus, or the comforting embrace of vanilla, all fragrances showed the same profound effect on memory enhancement.

So, just by inhaling your favourite fragrance, you can unlock a treasure trove of memories and boost your cognitive abilities.